Once upon a time in a land filled with ancient myths and unparalleled beauty (yes, we're talking about Greece, not a new fantasy series on Netflix), two music producers were creating beats that even the gods would nod to.

But one fateful day, amidst a sea of cables and coffee cups, they had an epiphany. "What if," one of them said, pausing for dramatic effect, "we create a place where every music producer can find merch that speaks to their soul, but also, you know, looks cool?"

"why not?" answerd the other one

and thus, beat-merch was born!